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Some cool love fashion images:


I <3 Fashion Frankie
love fashion
Image by ZombieliciousX
(I decided to change my username from Ransom to a handle I've been using a lot more.)


I <3 Fashion Frankie
love fashion
Image by ZombieliciousX

Nice Fashion Uk photos

Check out these fashion uk images:


BFC Fashion Monitor Colleges Portfolio Award
fashion uk
Image by University of Salford
University of Salford fashion students have won a prestigious clothing industry award for the third time in four years.

The 70 final year Fashion Design and Image Making and Styling BA students scooped the Fashion Monitor Colleges Portfolio Award at the annual Graduate Preview Day organised by the British Fashion Council (BFC) to showcase student portfolios from 25 of the UK’s leading colleges.

Full story at bit.ly/YW7Vie.


BFC Fashion Monitor Colleges Portfolio Award
fashion uk
Image by University of Salford
University of Salford fashion students have won a prestigious clothing industry award for the third time in four years.

The 70 final year Fashion Design and Image Making and Styling BA students scooped the Fashion Monitor Colleges Portfolio Award at the annual Graduate Preview Day organised by the British Fashion Council (BFC) to showcase student portfolios from 25 of the UK’s leading colleges.

Full story at bit.ly/YW7Vie.


BFC Fashion Monitor Colleges Portfolio Award
fashion uk
Image by University of Salford
University of Salford fashion students have won a prestigious clothing industry award for the third time in four years.

The 70 final year Fashion Design and Image Making and Styling BA students scooped the Fashion Monitor Colleges Portfolio Award at the annual Graduate Preview Day organised by the British Fashion Council (BFC) to showcase student portfolios from 25 of the UK’s leading colleges.

Full story at bit.ly/YW7Vie.

Queue up.

Check out these fashion on line images:


Queue up.
fashion on line
Image by Reggie Wan
A row of black manequins lining up on the runway with the latest fashion on display at Paragon Shopping Mall in Orchard Road.


PP: Mild HDR.

Camera used: Sony DSLR Alpha 700.
Lens: SAL 16-105mm

I Love Fashion TV - Black Diamond Valletta 2

Some cool love fashion images:


I Love Fashion TV - Black Diamond Valletta 2
love fashion
Image by Ondablv
Ecco la nave interamente pensata per moda e le modelle con tutti i confort che si possa immaginare.

Elle Fashion Voyeur 86

Some cool fashion magazine images:


Elle Fashion Voyeur 86
fashion magazine
Image by geishaboy500
Elle Magazine shot by Sasha Eisenman


Elle Fashion Voyeur 106
fashion magazine
Image by geishaboy500
Elle Magazine shot by Sasha Eisenman


Elle Fashion Voyeur 120
fashion magazine
Image by geishaboy500
Elle Magazine shot by Sasha Eisenman

Joe Fresh - World MasterCard Fashion Week - October 24, 2012

Some cool the latest fashion images:


Joe Fresh - World MasterCard Fashion Week - October 24, 2012
the latest fashion
Image by Jason Hargrove
For more than 25 years, Joseph Mimran has been a leading contributor to the fashion and design industry in Canada. With his sharp eye, impeccable attention to detail and insight into emerging trends, Joe has always been on the forefront of what’s next. As Creative Director of the Joe Fresh® brand for Loblaw Companies Limited, Joe is committed to offering women, men and children stylish and versatile looks for every day that are both well- designed and well-priced. Joe personally oversees the design and development of an extensive clothing range, from chic footwear to the latest in outdoor fashions. In addition to apparel, the Joe Fresh® brand launched cosmetics, nail and bath collections.

Joe is intrinsically involved in every step of the Joe Fresh® creative process from product design to marketing, finding the right model for an advertising campaign to selecting a store location and design. As focused as he is on the design process, Joe also fully understands the business aspect of retail and has led Joe Fresh® to become one of the top brands in Canada, with 330+ stores in Canada and into international expansion in just five years.

Joe’s illustrious career began in 1977 within his family’s dress design and manufacturing business. He astutely identified the need for careerwear for women as they entered the work force and this forward-thinking resulted in the development of several successful brands starting with Alfred Sung. Shortly thereafter he founded Club Monaco and later launched Caban, both sold to Ralph Lauren in 1999.

With his current company, Joseph Mimran & Associates, he continues to keep his finger on the pulse, providing elegant design, inventive product development and branding expertise for the apparel, home and entertainment divisions of Loblaw Companies Limited including PC® Home, Everyday EssentialsTM, Jogi, J+/-, Teragear and Cats+Dawgs. Joe also currently contributes to the Pink Tartan line of clothing, a luxury sportswear collection designed by his wife Kimberley Newport- Mimran and serves as chair of the Fashion Design Council of Canada.

Joseph Mimran, an avid traveler and art collector, lives in Toronto and is the father of four wonderful children.
joefresh.com
twitter.com/joefresh

+

Video from the first day at World MasterCard Fashion Week, featuring Pink Tartan

youtu.be/8zwUc5AmM6w?hd=1

+

World MasterCard Fashion Week

worldmastercardfashionweek.com
twitter.com/WMCFashionWeek

+

Photo Distributed by Mainstream

mainstre.am

+

Photos by Jason Hargrove

jasonhargrove.com
twitter.com/jasonhargrove


Joe Fresh - World MasterCard Fashion Week - October 24, 2012
the latest fashion
Image by Jason Hargrove
For more than 25 years, Joseph Mimran has been a leading contributor to the fashion and design industry in Canada. With his sharp eye, impeccable attention to detail and insight into emerging trends, Joe has always been on the forefront of what’s next. As Creative Director of the Joe Fresh® brand for Loblaw Companies Limited, Joe is committed to offering women, men and children stylish and versatile looks for every day that are both well- designed and well-priced. Joe personally oversees the design and development of an extensive clothing range, from chic footwear to the latest in outdoor fashions. In addition to apparel, the Joe Fresh® brand launched cosmetics, nail and bath collections.

Joe is intrinsically involved in every step of the Joe Fresh® creative process from product design to marketing, finding the right model for an advertising campaign to selecting a store location and design. As focused as he is on the design process, Joe also fully understands the business aspect of retail and has led Joe Fresh® to become one of the top brands in Canada, with 330+ stores in Canada and into international expansion in just five years.

Joe’s illustrious career began in 1977 within his family’s dress design and manufacturing business. He astutely identified the need for careerwear for women as they entered the work force and this forward-thinking resulted in the development of several successful brands starting with Alfred Sung. Shortly thereafter he founded Club Monaco and later launched Caban, both sold to Ralph Lauren in 1999.

With his current company, Joseph Mimran & Associates, he continues to keep his finger on the pulse, providing elegant design, inventive product development and branding expertise for the apparel, home and entertainment divisions of Loblaw Companies Limited including PC® Home, Everyday EssentialsTM, Jogi, J+/-, Teragear and Cats+Dawgs. Joe also currently contributes to the Pink Tartan line of clothing, a luxury sportswear collection designed by his wife Kimberley Newport- Mimran and serves as chair of the Fashion Design Council of Canada.

Joseph Mimran, an avid traveler and art collector, lives in Toronto and is the father of four wonderful children.
joefresh.com
twitter.com/joefresh

+

Video from the first day at World MasterCard Fashion Week, featuring Pink Tartan

youtu.be/8zwUc5AmM6w?hd=1

+

World MasterCard Fashion Week

worldmastercardfashionweek.com
twitter.com/WMCFashionWeek

+

Photo Distributed by Mainstream

mainstre.am

+

Photos by Jason Hargrove

jasonhargrove.com
twitter.com/jasonhargrove

Cool Woman Fashion images

Check out these woman fashion images:


Emma Watson - Metropolitan's Museum of Art Costume Institute Gala Benefit for the opening of the new exhibit 'American Woman: Fashioning A National Identity, New York City, 05/03/2010
woman fashion
Image by Flywithinsun
Emma Watson - Metropolitan's Museum of Art Costume Institute Gala Benefit for the opening of the new exhibit 'American Woman: Fashioning A National Identity, New York City, 05/03/2010


flower girls
woman fashion
Image by rickredds
"GFX69 GLAM EDGE FASHION PHOTOGRAPHY WORKSHOP"
Style and make up: Princess S.
Models: Chelsea Marr, Carena West & Princess S.
Wardrobe: Studio Kalid and Thaddeus Carreon
Special thanks to Marjie Al Zuhur W.L.L. for the location
GFX69 Team:Princesynch,Gerry Palad,Jayson Deleon,Marlon Assuncion and wacky_tom


Japanese Kimono - Vintage
woman fashion
Image by Vintage Japan-esque
A vintage photo of a standing Japanese woman in kimono. This is from a found photo album that I an currently scanning for posting in its entirety here on Flickr.

Cool Clothes Fashion images

Check out these clothes fashion images:


3116
clothes fashion
Image by austinanomic
An interesting portrait of Athena.


quick shot
clothes fashion
Image by Jitter Buffer
janthemanson and myself descending in an elevator of a underground parking lot in hannover central. as the elevator was moving it was quite hard to stabilize my camera - got blurred ;)

Nice 1950 Fashion photos

Some cool 1950 fashion images:


Alliance Virtual Library Visual Pathfinder 20th Century Fashion
1950 fashion
Image by kassandrae
Information on International Fashion. Resources include Fashion week in Russia, Africa, Germany and others.


Reagan Mackrill - 1950's Photoshoot
1950 fashion
Image by Reagan Mackrill Work
A photograph from my 2nd year fashion photography shoot based on the 1950's.


Alliance Virtual Library Visual Pathfinder 20th Century Fashion
1950 fashion
Image by kassandrae
20th Century Fashion Timeline. Come and get a variety of freebies representing decades from 1900-1990.

Gary Bigeni

Check out these fashion stores online images:


Gary Bigeni
fashion stores online
Image by Eva Rinaldi Celebrity and Live Music Photographer
Mercedes-Benz Fashion Week; Cruise Bar hosts famous fashion event; MBFWA business wheels in motion

Cruise Bar Hosts Fashion Week...

When it comes to style the Cruise Bar and Restaurant is a perfect host partner for the prestigious Mercedes-Benz Australian Fashion Week.

For the first time in many years, Cruise Restaurant is open to the public everyday of fashion week for lunch and dinner.

Fashion Week is Sydney’s premier fashion and lifestyle event showcasing some of our most talented and contemporary designers.

The beautiful waterfront location of Cruise Bar in Circular Quay is an ideal location to enjoy gourmet food, decadent wines and delicious cocktails while enjoying the cultural surrounds that is Fashion week.

For more information visit their official website.


Mercedes-Benz Fashion Week: Business, fashion, beauty, deals and gossip...

Sydney will be enjoying a bevy of catwalk shows and party like events as Mercedes-Benz Fashion Week Australia commences tomorrow. But unlike the increasing number of fashion festivals across the country where people can buy tickets to events, MBFWA is invitation only.

Today was media registration day, which was quite an event in its own right.

Over five days, fashion designers show their latest collections to media reps, celebrities and retail buyers, and the response can be paramount to the bottom line.

This year happens to mark Mercedes-Benz’s return to Fashion Week as the title sponsor, which many media and fashion commentators have welcomed.

“The strong link between Mercedes-Benz and fashion was initiated in Australia with the launch of Mercedes-Benz Fashion Week in 1995, so it’s come full circle,” advised Mercedes-Benz senior manager of corporate communications David McCarthy.

The car maker’s Fashion Week events have spread around the world to places such as New York and Berlin, and to Swim Fashion Week in Miami.

The Mercedes-Benz’s sponsorship deal was not exactly a secret last year as Rosemount’s (wine) five-year run came to an end. The new deal is understood to be valued at million over three years but McCarthy says the details are confidential.

MBFWA comes with a many change. A key change from the festival organisers is that IMG Fashion have reduced the price of on-site venue fees. A trend over the past few years.

This year, it set back exhibitors ,250 to use the newly returned Tent at the Overseas Passenger Terminal as a catwalk venue, 00 to be a part of Fashion Week but show off-site and between 00 and 00 to showcase collections at The Rocks Pop-Up suites.

Two of the festival’s biggest names, Josh Goot and Dion Lee, pulled out a fortnight before their respective shows. The designers who have fallen by the wayside in the lead-up to the five-day event have either opted to concentrate on upcoming overseas shows (Lee), to focus on getting collections out to coincide with northern hemisphere seasons (Goot) or have chosen to disregard Fashion Week from the get-go, with Fairfax Media pointing to Alex Perry as the example.

For Melbourne Business School associate professor of marketing Mark Ritson, having Australian designers drop out is a “tricky” scenario.

“On the one hand, you have to respect any Australian designer focused on building their reputation overseas,” he says. “We are perilously under-represented in Paris and Milan.

“But at the same time, a designer has to be careful of burning branding bridges back home. That said, if Goot or Lee make it in Europe they’ll be welcomed back home in 2013 with open arms.”

Fashion Week is serious business. Alongside Mercedes-Benz, sponsors that have signed on this year include DHL, EYE, HP, Maybelline NY, Redken, Shangri-La Hotel Sydney, Pentax, Keystone Hospitality and Getty Images.

The NSW government, Destination NSW and Austrade are also supporting the event.

In addition, designers are obtaining their own sponsorships. Jayson Brunsdon’s show, for instance, is being presented by Myer and sponsored by Qantas, Woolmark, TRESemme, MAC Cosmetics and Joh Bailey.

Couture designer Johanna Johnson is the virgin Australian designer to showcase her collection at the prestigious Mercedes-Benz Presents show, which has previously featured big fashion names such as Herve Leger by Max Azria, Carolina Herrera and Badgley Mischka.

“To do [the Presents show] during our first year back was a priority,” McCarthy says.

Johnson recently found international success, with Hollywood actresses Christina Hendricks and Maya Rudolph wearing her feminine creations on the red carpet.

The show will have the same feel – glamour, lots of hand-beading and detailed finishes.

“I hadn’t really considered doing it and was focusing more on overseas expansion this year,” Johnson says.

“But we’re having so much feedback from Australians wanting to know more now, it will be really good to showcase our luxury lifestyle line and red carpet ready-to-wear.”

She initially signed on to show in the smallest of the three catwalk venues, the Box, but had to move the show to the Tent (the biggest) as the number of outfits she wanted to parade expanded.

“It’s our debut show so we want it done as well as it possibly can be,” she says.

Australian accessories giant Oroton is launching its first ready-to-wear collection. But for creative director Ana Maria Escobar, the clothes are there to show off the accessories – be they handbags, jewellery or shoes.

“The biggest thing is when I walked into the stores, I saw they needed something soft to highlight the accessories,” she says.

Customers can expect “understated quality” from the new Oroton clothing range.

“To me, functionality is important,” Escobar says.

“So are the materials . . . it can be a simple singlet but made out of really beautiful silk or customised fabrics. There’s a tone of heritage as well.”

While Oroton views Fashion Week as important, Escobar says there is also “life beyond those 15 minutes on the catwalk”.

For the retailer, it’s about reminding people of the brand.

“We want to talk a little louder about the product we design,” she says. “Fashion Week gives us that space without having to scream.”

This year, a great spread of overseas buyers will be in attendance, many from online retailers such as Net-A-Porter, My Wardrobe, Shopbop, Moda Operandi and ASOS. Department store Harvey Nichols and Hong Kong-based Joyce will also have buyers present.

The retail picture in Australia is not particularly strong, and IBISWorld analysts are predicting growth for the local rag trade over the coming financial year will be flat at just 0.5 per cent.

IBISWorld general manager Karen Dobie says the high Australian dollar is a double-edged sword for retailers, as local vendors can buy overseas at a favourable rate, but increasingly tech-savvy competition is straining profit margins.

New to MBFWA: Dylan Cooper; Flowers for a Vagabond; Toi et Moi Sydney; By Johnny; Oroton; Watson x Watson; An Ode to No One; Jenny Kee; Aje; Roppa Pemmaraju; Bless’d Are The Meek and Nana Judy

Not present this year: Dion Lee; Josh Goot; Alex Perry; Arnsdorf; Morrison; Friend of Mine; Flannel; Karla Spetic; Lover; Therese Rawsthorne; Ms Couture; Rachel Gilbert; Little Joe Woman (voluntary administration); Nookie; Amber & Thomas; Marnie Skillings; Kate Sylvester; Shakuhachi; Bianca Spender; Dhini; Camilla & Marc; White Suede; Yeojin Bae; Lisa Blue; Limedrop; Stolen Girlfriends Club; Alistair Trung; Saint Augustine Academy (which shut up shop late last year)

Returning to the show: Romance Was Born; Camilla; Aurelio Costarella; Ksubi; Jayson Brunsdon; Akira


Camilla...

Since launching her label eight years ago, Camilla Franks continues to receive global recognition as an Australian designer who has a unique approach to creating colorful, playful and luxurious lifestyle fashion.

Her unique ready-to-wear and resort wear designs are becoming highly sought after products, capturing the attentions of celebrities and fashionistas alike. Camilla’s global fan club (which includes the likes of Beyonce Knowles, Miranda Kerr, Kate Hudson, Lily Allen and Gwen Stefani) reached new heights 2 years ago when the queen of television, Oprah Winfrey, glowed in one of her designs while taping her ‘down under’ series. The general public and the fashion world gushed and stock sold out overnight. Camilla is definitely a brand on the move.

So, how did Camilla Franks become one of Australia’s most iconic fashion designers? This iconic brand came to be whilst Camilla was exploring her passions for theatrical artistry. Here, she embraced her inner creative spirit to craft beautiful elaborate costumes for the various characters in her productions. It wasn’t long before the Australian fashion market caught eye of these imaginative, easy-to-wear designs and catapulted Camilla on this amazing journey.

Today, Camilla has evolved from beach and resort fashion into ready-to-wear clothes that cater to all her client’s needs. Globally, Camilla has begun weaving into the various fashion niches, resulting in a kaleidoscope of high-end editorial and extending an already growing customer database.
Over eight years, Camilla has produced nine collections: these include the highly anticipated 2011/12’s Spring Summer Collection, Labyrinth; which has received significant media attention and 2012’s Autumn Winter Collection Caravanserai, Camilla’s second winter season. The success of her brand is derived from Camilla’s philosophy that “all women have the right to look and feel beautiful no matter their age, colour, size or origin”, this is also a testament to the company’s popularity and growing awareness.

Camilla is a brand that celebrates women, self-expression, beauty and individuality. The signature ‘Camilla’ piece is a statement of brilliant colour, graphics and material rhythm. It is a celebration of shapes that can be tailored to individual styles and that follow global trends.


Mercedes-Benz Fashion Week Australia Announces Preliminary Line-up...


Mercedes-Benz Fashion Week Australia Announces Preliminary Line-upfor Spring/Summer 2012/13 Collections

Sydney, Australia (February 29, 2012) Mercedes-Benz Fashion Week Australia is excited to announce cult label Ksubi, celebrity favourite Camilla, Zimmermann, Lisa Ho, Toni Maticevski, Aurelio Costarella, Jayson Brunsdon, Ellery, and Carl Kapp will be amongst the line-up of designers showcasing their Spring/Summer 2012/13 Collections at Sydney’s Overseas Passenger Terminal, April 30 to May 4, 2012.

"MBFWA is a fantastic opportunity for emerging Australian designers to join already well established designers in showcasing their creations not just in venues that people expect but in venues and spaces that will reflect the diversity and vibrancy of the Australian fashion scene. The shows, presentations and locations demonstrate that MBFWA has a flavour and style that can more than hold its own around the world" says Gavin Allen, General Marketing, Mercedes-Benz Australia/Pacific.

A stand out on the 2012 schedule is expected to be Romance was Born. The label is showcasing their polished ready to wear collection combining art and wearable fashion in a sophisticated Spring Summer range. Johanna Johnson will also attract hype as she hosts an intimate salon show for her debut at MBFWA. Mixing old Hollywood charm and modern simplicity, Johnson is renowned for her recent Oscar’s role dressing starlets in her eponymous label.

Iconic Australian brand, Oroton will also debut on the runway at MBFWA for the first time demonstrating the brand is as skilled at creating Ready to Wear women’s wear as well as their well known luxury accessories.

Joining this incredible line up of iconic designers are Magdalena Velevska, Alice McCall, Lisa Maree, Gary Bigeni, Bec and Bridge, Miss Unkon, Bowie, Kooey Australia, Michael Lo Sordo, Kirrily Johnston and Talulah.

New talent showcasing for the first time, Watson x Watson are sure to excite international buyers and media with their collections, providing new ‘ones to watch’ for our global audience. Watson x Watson focus on everyday luxury and easy glamour, with a relaxed, sexy appeal that has become synonymous with Australian fashion.

Other newcomers joining the MBFWA family: We are Handsome, Aje, Elliot Ward Fear, Roopa Pemmaraju, Flowers for a Vagabond, Suboo, An Ode to No One and Project Runway Australia winner Dylan Cooper and alumni by Johnny. Designers involved in the 2012 New Generation, Fashion Design Studio and Raffles emerging talent shows will be announced shortly.

“We’re extremely excited by the response from designers and brands and are looking forward to showcasing the new seasons Spring Summer Collections in our world class facilities on site as well as sharing more of the city of Sydney’s wonderfully unique locations with our expanded off site program of shows and presentations’” says Jarrad Clark, Global Production Director, IMG Fashion.

Leveraging our global network, Mercedes-Benz Fashion Week Australia is introducing new showroom spaces, exciting venue upgrades and unique presentation spaces to ensure our line up of designers have innovative way to communicate their artistic vision for 2012.

For the first time on Australian soil, many designers will showcase their collections via a studio style presentation space known as The Box. Having established itself at MBFW in NY and Berlin, designers are redefining how they showcase their collections using this blank canvas. Australian designer Dion Lee recently used a presentation style space to showcase his collection at London Fashion Week and wowed crowds with his use of lighting to create drama and engagement around his collection without the confines of the runway.

2012 will also see the much anticipated return of The Tent. Synonymous with international fashion events, the sheer scale of The Tent showroom set on the Sydney harbour foreshore will create an incredible billboard for MBFWA and the Australian Fashion Industry for our attending local and international guests.

Key buyers will have the opportunity to get up close with designer collections during the week via a unique offering of Designer Showrooms via The Rocks Pop-Up Suites, utilising retail spaces within The Rocks historical precinct, designers will be able to house their collections off runway, and meet buyers and media in one on one appointments. It is here that designers are encouraged to create consumer offerings around the Fashion Week schedule to create more retail opportunities for our participating designer brands.

MBFWA hosts the world’s most influential buyers, media and industry players during the 5 day event and bring Sydney city to life with Fashion Week fever. With the support of our official partners, and showcasing designers, the 2012 season will be a standout year showcasing the creative energy and raw talent that Australia has to offer.

Title sponsor Mercedes-Benz is proudly supported by Government partners Destination NSW and Austrade, Maybelline New York, DHL, HP/Intel, Redken 5th Avenue NYC and EYE and as well as media outlet Getty Images. Mercedes-Benz Fashion Week Australia is an IMG event.
The Spring Summer 2012/13 Collections will take place April 30 to May 4, 2012, Press and Industry Registration opens March 1, 2012.

For more information please visit us online at mbfashionweek.com
Follow us on Twitter @MBFWA and on the Mercedes-Benz Fashion Week Facebook

Websites

Mercedes-Benz Fashion Week (Australia)
australia.mbfashionweek.com

IMG Worldwide
www.imgworld.com

Cruise Bar
www.cruisebar.com.au

Eva Rinaldi Photography Flickr
www.flickr.com/evarinaldiphotography

Eva Rinaldi Photography
www.evarinaldi.com


Megan Washington
fashion stores online
Image by Eva Rinaldi Celebrity and Live Music Photographer
Mercedes-Benz Fashion Week; Cruise Bar hosts famous fashion event; MBFWA business wheels in motion

Cruise Bar Hosts Fashion Week...

When it comes to style the Cruise Bar and Restaurant is a perfect host partner for the prestigious Mercedes-Benz Australian Fashion Week.

For the first time in many years, Cruise Restaurant is open to the public everyday of fashion week for lunch and dinner.

Fashion Week is Sydney’s premier fashion and lifestyle event showcasing some of our most talented and contemporary designers.

The beautiful waterfront location of Cruise Bar in Circular Quay is an ideal location to enjoy gourmet food, decadent wines and delicious cocktails while enjoying the cultural surrounds that is Fashion week.

For more information visit their official website.


Mercedes-Benz Fashion Week: Business, fashion, beauty, deals and gossip...

Sydney will be enjoying a bevy of catwalk shows and party like events as Mercedes-Benz Fashion Week Australia commences tomorrow. But unlike the increasing number of fashion festivals across the country where people can buy tickets to events, MBFWA is invitation only.

Today was media registration day, which was quite an event in its own right.

Over five days, fashion designers show their latest collections to media reps, celebrities and retail buyers, and the response can be paramount to the bottom line.

This year happens to mark Mercedes-Benz’s return to Fashion Week as the title sponsor, which many media and fashion commentators have welcomed.

“The strong link between Mercedes-Benz and fashion was initiated in Australia with the launch of Mercedes-Benz Fashion Week in 1995, so it’s come full circle,” advised Mercedes-Benz senior manager of corporate communications David McCarthy.

The car maker’s Fashion Week events have spread around the world to places such as New York and Berlin, and to Swim Fashion Week in Miami.

The Mercedes-Benz’s sponsorship deal was not exactly a secret last year as Rosemount’s (wine) five-year run came to an end. The new deal is understood to be valued at million over three years but McCarthy says the details are confidential.

MBFWA comes with a many change. A key change from the festival organisers is that IMG Fashion have reduced the price of on-site venue fees. A trend over the past few years.

This year, it set back exhibitors ,250 to use the newly returned Tent at the Overseas Passenger Terminal as a catwalk venue, 00 to be a part of Fashion Week but show off-site and between 00 and 00 to showcase collections at The Rocks Pop-Up suites.

Two of the festival’s biggest names, Josh Goot and Dion Lee, pulled out a fortnight before their respective shows. The designers who have fallen by the wayside in the lead-up to the five-day event have either opted to concentrate on upcoming overseas shows (Lee), to focus on getting collections out to coincide with northern hemisphere seasons (Goot) or have chosen to disregard Fashion Week from the get-go, with Fairfax Media pointing to Alex Perry as the example.

For Melbourne Business School associate professor of marketing Mark Ritson, having Australian designers drop out is a “tricky” scenario.

“On the one hand, you have to respect any Australian designer focused on building their reputation overseas,” he says. “We are perilously under-represented in Paris and Milan.

“But at the same time, a designer has to be careful of burning branding bridges back home. That said, if Goot or Lee make it in Europe they’ll be welcomed back home in 2013 with open arms.”

Fashion Week is serious business. Alongside Mercedes-Benz, sponsors that have signed on this year include DHL, EYE, HP, Maybelline NY, Redken, Shangri-La Hotel Sydney, Pentax, Keystone Hospitality and Getty Images.

The NSW government, Destination NSW and Austrade are also supporting the event.

In addition, designers are obtaining their own sponsorships. Jayson Brunsdon’s show, for instance, is being presented by Myer and sponsored by Qantas, Woolmark, TRESemme, MAC Cosmetics and Joh Bailey.

Couture designer Johanna Johnson is the virgin Australian designer to showcase her collection at the prestigious Mercedes-Benz Presents show, which has previously featured big fashion names such as Herve Leger by Max Azria, Carolina Herrera and Badgley Mischka.

“To do [the Presents show] during our first year back was a priority,” McCarthy says.

Johnson recently found international success, with Hollywood actresses Christina Hendricks and Maya Rudolph wearing her feminine creations on the red carpet.

The show will have the same feel – glamour, lots of hand-beading and detailed finishes.

“I hadn’t really considered doing it and was focusing more on overseas expansion this year,” Johnson says.

“But we’re having so much feedback from Australians wanting to know more now, it will be really good to showcase our luxury lifestyle line and red carpet ready-to-wear.”

She initially signed on to show in the smallest of the three catwalk venues, the Box, but had to move the show to the Tent (the biggest) as the number of outfits she wanted to parade expanded.

“It’s our debut show so we want it done as well as it possibly can be,” she says.

Australian accessories giant Oroton is launching its first ready-to-wear collection. But for creative director Ana Maria Escobar, the clothes are there to show off the accessories – be they handbags, jewellery or shoes.

“The biggest thing is when I walked into the stores, I saw they needed something soft to highlight the accessories,” she says.

Customers can expect “understated quality” from the new Oroton clothing range.

“To me, functionality is important,” Escobar says.

“So are the materials . . . it can be a simple singlet but made out of really beautiful silk or customised fabrics. There’s a tone of heritage as well.”

While Oroton views Fashion Week as important, Escobar says there is also “life beyond those 15 minutes on the catwalk”.

For the retailer, it’s about reminding people of the brand.

“We want to talk a little louder about the product we design,” she says. “Fashion Week gives us that space without having to scream.”

This year, a great spread of overseas buyers will be in attendance, many from online retailers such as Net-A-Porter, My Wardrobe, Shopbop, Moda Operandi and ASOS. Department store Harvey Nichols and Hong Kong-based Joyce will also have buyers present.

The retail picture in Australia is not particularly strong, and IBISWorld analysts are predicting growth for the local rag trade over the coming financial year will be flat at just 0.5 per cent.

IBISWorld general manager Karen Dobie says the high Australian dollar is a double-edged sword for retailers, as local vendors can buy overseas at a favourable rate, but increasingly tech-savvy competition is straining profit margins.

New to MBFWA: Dylan Cooper; Flowers for a Vagabond; Toi et Moi Sydney; By Johnny; Oroton; Watson x Watson; An Ode to No One; Jenny Kee; Aje; Roppa Pemmaraju; Bless’d Are The Meek and Nana Judy

Not present this year: Dion Lee; Josh Goot; Alex Perry; Arnsdorf; Morrison; Friend of Mine; Flannel; Karla Spetic; Lover; Therese Rawsthorne; Ms Couture; Rachel Gilbert; Little Joe Woman (voluntary administration); Nookie; Amber & Thomas; Marnie Skillings; Kate Sylvester; Shakuhachi; Bianca Spender; Dhini; Camilla & Marc; White Suede; Yeojin Bae; Lisa Blue; Limedrop; Stolen Girlfriends Club; Alistair Trung; Saint Augustine Academy (which shut up shop late last year)

Returning to the show: Romance Was Born; Camilla; Aurelio Costarella; Ksubi; Jayson Brunsdon; Akira


Camilla...

Since launching her label eight years ago, Camilla Franks continues to receive global recognition as an Australian designer who has a unique approach to creating colorful, playful and luxurious lifestyle fashion.

Her unique ready-to-wear and resort wear designs are becoming highly sought after products, capturing the attentions of celebrities and fashionistas alike. Camilla’s global fan club (which includes the likes of Beyonce Knowles, Miranda Kerr, Kate Hudson, Lily Allen and Gwen Stefani) reached new heights 2 years ago when the queen of television, Oprah Winfrey, glowed in one of her designs while taping her ‘down under’ series. The general public and the fashion world gushed and stock sold out overnight. Camilla is definitely a brand on the move.

So, how did Camilla Franks become one of Australia’s most iconic fashion designers? This iconic brand came to be whilst Camilla was exploring her passions for theatrical artistry. Here, she embraced her inner creative spirit to craft beautiful elaborate costumes for the various characters in her productions. It wasn’t long before the Australian fashion market caught eye of these imaginative, easy-to-wear designs and catapulted Camilla on this amazing journey.

Today, Camilla has evolved from beach and resort fashion into ready-to-wear clothes that cater to all her client’s needs. Globally, Camilla has begun weaving into the various fashion niches, resulting in a kaleidoscope of high-end editorial and extending an already growing customer database.
Over eight years, Camilla has produced nine collections: these include the highly anticipated 2011/12’s Spring Summer Collection, Labyrinth; which has received significant media attention and 2012’s Autumn Winter Collection Caravanserai, Camilla’s second winter season. The success of her brand is derived from Camilla’s philosophy that “all women have the right to look and feel beautiful no matter their age, colour, size or origin”, this is also a testament to the company’s popularity and growing awareness.

Camilla is a brand that celebrates women, self-expression, beauty and individuality. The signature ‘Camilla’ piece is a statement of brilliant colour, graphics and material rhythm. It is a celebration of shapes that can be tailored to individual styles and that follow global trends.


Mercedes-Benz Fashion Week Australia Announces Preliminary Line-up...


Mercedes-Benz Fashion Week Australia Announces Preliminary Line-upfor Spring/Summer 2012/13 Collections

Sydney, Australia (February 29, 2012) Mercedes-Benz Fashion Week Australia is excited to announce cult label Ksubi, celebrity favourite Camilla, Zimmermann, Lisa Ho, Toni Maticevski, Aurelio Costarella, Jayson Brunsdon, Ellery, and Carl Kapp will be amongst the line-up of designers showcasing their Spring/Summer 2012/13 Collections at Sydney’s Overseas Passenger Terminal, April 30 to May 4, 2012.

"MBFWA is a fantastic opportunity for emerging Australian designers to join already well established designers in showcasing their creations not just in venues that people expect but in venues and spaces that will reflect the diversity and vibrancy of the Australian fashion scene. The shows, presentations and locations demonstrate that MBFWA has a flavour and style that can more than hold its own around the world" says Gavin Allen, General Marketing, Mercedes-Benz Australia/Pacific.

A stand out on the 2012 schedule is expected to be Romance was Born. The label is showcasing their polished ready to wear collection combining art and wearable fashion in a sophisticated Spring Summer range. Johanna Johnson will also attract hype as she hosts an intimate salon show for her debut at MBFWA. Mixing old Hollywood charm and modern simplicity, Johnson is renowned for her recent Oscar’s role dressing starlets in her eponymous label.

Iconic Australian brand, Oroton will also debut on the runway at MBFWA for the first time demonstrating the brand is as skilled at creating Ready to Wear women’s wear as well as their well known luxury accessories.

Joining this incredible line up of iconic designers are Magdalena Velevska, Alice McCall, Lisa Maree, Gary Bigeni, Bec and Bridge, Miss Unkon, Bowie, Kooey Australia, Michael Lo Sordo, Kirrily Johnston and Talulah.

New talent showcasing for the first time, Watson x Watson are sure to excite international buyers and media with their collections, providing new ‘ones to watch’ for our global audience. Watson x Watson focus on everyday luxury and easy glamour, with a relaxed, sexy appeal that has become synonymous with Australian fashion.

Other newcomers joining the MBFWA family: We are Handsome, Aje, Elliot Ward Fear, Roopa Pemmaraju, Flowers for a Vagabond, Suboo, An Ode to No One and Project Runway Australia winner Dylan Cooper and alumni by Johnny. Designers involved in the 2012 New Generation, Fashion Design Studio and Raffles emerging talent shows will be announced shortly.

“We’re extremely excited by the response from designers and brands and are looking forward to showcasing the new seasons Spring Summer Collections in our world class facilities on site as well as sharing more of the city of Sydney’s wonderfully unique locations with our expanded off site program of shows and presentations’” says Jarrad Clark, Global Production Director, IMG Fashion.

Leveraging our global network, Mercedes-Benz Fashion Week Australia is introducing new showroom spaces, exciting venue upgrades and unique presentation spaces to ensure our line up of designers have innovative way to communicate their artistic vision for 2012.

For the first time on Australian soil, many designers will showcase their collections via a studio style presentation space known as The Box. Having established itself at MBFW in NY and Berlin, designers are redefining how they showcase their collections using this blank canvas. Australian designer Dion Lee recently used a presentation style space to showcase his collection at London Fashion Week and wowed crowds with his use of lighting to create drama and engagement around his collection without the confines of the runway.

2012 will also see the much anticipated return of The Tent. Synonymous with international fashion events, the sheer scale of The Tent showroom set on the Sydney harbour foreshore will create an incredible billboard for MBFWA and the Australian Fashion Industry for our attending local and international guests.

Key buyers will have the opportunity to get up close with designer collections during the week via a unique offering of Designer Showrooms via The Rocks Pop-Up Suites, utilising retail spaces within The Rocks historical precinct, designers will be able to house their collections off runway, and meet buyers and media in one on one appointments. It is here that designers are encouraged to create consumer offerings around the Fashion Week schedule to create more retail opportunities for our participating designer brands.

MBFWA hosts the world’s most influential buyers, media and industry players during the 5 day event and bring Sydney city to life with Fashion Week fever. With the support of our official partners, and showcasing designers, the 2012 season will be a standout year showcasing the creative energy and raw talent that Australia has to offer.

Title sponsor Mercedes-Benz is proudly supported by Government partners Destination NSW and Austrade, Maybelline New York, DHL, HP/Intel, Redken 5th Avenue NYC and EYE and as well as media outlet Getty Images. Mercedes-Benz Fashion Week Australia is an IMG event.
The Spring Summer 2012/13 Collections will take place April 30 to May 4, 2012, Press and Industry Registration opens March 1, 2012.

For more information please visit us online at mbfashionweek.com
Follow us on Twitter @MBFWA and on the Mercedes-Benz Fashion Week Facebook

Websites

Mercedes-Benz Fashion Week (Australia)
australia.mbfashionweek.com

IMG Worldwide
www.imgworld.com

Cruise Bar
www.cruisebar.com.au

Eva Rinaldi Photography Flickr
www.flickr.com/evarinaldiphotography

Eva Rinaldi Photography
www.evarinaldi.com


Kate Waterhouse
fashion stores online
Image by Eva Rinaldi Celebrity and Live Music Photographer
Mercedes-Benz Fashion Week; Cruise Bar hosts famous fashion event; MBFWA business wheels in motion

Cruise Bar Hosts Fashion Week...

When it comes to style the Cruise Bar and Restaurant is a perfect host partner for the prestigious Mercedes-Benz Australian Fashion Week.

For the first time in many years, Cruise Restaurant is open to the public everyday of fashion week for lunch and dinner.

Fashion Week is Sydney’s premier fashion and lifestyle event showcasing some of our most talented and contemporary designers.

The beautiful waterfront location of Cruise Bar in Circular Quay is an ideal location to enjoy gourmet food, decadent wines and delicious cocktails while enjoying the cultural surrounds that is Fashion week.

For more information visit their official website.


Mercedes-Benz Fashion Week: Business, fashion, beauty, deals and gossip...

Sydney will be enjoying a bevy of catwalk shows and party like events as Mercedes-Benz Fashion Week Australia commences tomorrow. But unlike the increasing number of fashion festivals across the country where people can buy tickets to events, MBFWA is invitation only.

Today was media registration day, which was quite an event in its own right.

Over five days, fashion designers show their latest collections to media reps, celebrities and retail buyers, and the response can be paramount to the bottom line.

This year happens to mark Mercedes-Benz’s return to Fashion Week as the title sponsor, which many media and fashion commentators have welcomed.

“The strong link between Mercedes-Benz and fashion was initiated in Australia with the launch of Mercedes-Benz Fashion Week in 1995, so it’s come full circle,” advised Mercedes-Benz senior manager of corporate communications David McCarthy.

The car maker’s Fashion Week events have spread around the world to places such as New York and Berlin, and to Swim Fashion Week in Miami.

The Mercedes-Benz’s sponsorship deal was not exactly a secret last year as Rosemount’s (wine) five-year run came to an end. The new deal is understood to be valued at million over three years but McCarthy says the details are confidential.

MBFWA comes with a many change. A key change from the festival organisers is that IMG Fashion have reduced the price of on-site venue fees. A trend over the past few years.

This year, it set back exhibitors ,250 to use the newly returned Tent at the Overseas Passenger Terminal as a catwalk venue, 00 to be a part of Fashion Week but show off-site and between 00 and 00 to showcase collections at The Rocks Pop-Up suites.

Two of the festival’s biggest names, Josh Goot and Dion Lee, pulled out a fortnight before their respective shows. The designers who have fallen by the wayside in the lead-up to the five-day event have either opted to concentrate on upcoming overseas shows (Lee), to focus on getting collections out to coincide with northern hemisphere seasons (Goot) or have chosen to disregard Fashion Week from the get-go, with Fairfax Media pointing to Alex Perry as the example.

For Melbourne Business School associate professor of marketing Mark Ritson, having Australian designers drop out is a “tricky” scenario.

“On the one hand, you have to respect any Australian designer focused on building their reputation overseas,” he says. “We are perilously under-represented in Paris and Milan.

“But at the same time, a designer has to be careful of burning branding bridges back home. That said, if Goot or Lee make it in Europe they’ll be welcomed back home in 2013 with open arms.”

Fashion Week is serious business. Alongside Mercedes-Benz, sponsors that have signed on this year include DHL, EYE, HP, Maybelline NY, Redken, Shangri-La Hotel Sydney, Pentax, Keystone Hospitality and Getty Images.

The NSW government, Destination NSW and Austrade are also supporting the event.

In addition, designers are obtaining their own sponsorships. Jayson Brunsdon’s show, for instance, is being presented by Myer and sponsored by Qantas, Woolmark, TRESemme, MAC Cosmetics and Joh Bailey.

Couture designer Johanna Johnson is the virgin Australian designer to showcase her collection at the prestigious Mercedes-Benz Presents show, which has previously featured big fashion names such as Herve Leger by Max Azria, Carolina Herrera and Badgley Mischka.

“To do [the Presents show] during our first year back was a priority,” McCarthy says.

Johnson recently found international success, with Hollywood actresses Christina Hendricks and Maya Rudolph wearing her feminine creations on the red carpet.

The show will have the same feel – glamour, lots of hand-beading and detailed finishes.

“I hadn’t really considered doing it and was focusing more on overseas expansion this year,” Johnson says.

“But we’re having so much feedback from Australians wanting to know more now, it will be really good to showcase our luxury lifestyle line and red carpet ready-to-wear.”

She initially signed on to show in the smallest of the three catwalk venues, the Box, but had to move the show to the Tent (the biggest) as the number of outfits she wanted to parade expanded.

“It’s our debut show so we want it done as well as it possibly can be,” she says.

Australian accessories giant Oroton is launching its first ready-to-wear collection. But for creative director Ana Maria Escobar, the clothes are there to show off the accessories – be they handbags, jewellery or shoes.

“The biggest thing is when I walked into the stores, I saw they needed something soft to highlight the accessories,” she says.

Customers can expect “understated quality” from the new Oroton clothing range.

“To me, functionality is important,” Escobar says.

“So are the materials . . . it can be a simple singlet but made out of really beautiful silk or customised fabrics. There’s a tone of heritage as well.”

While Oroton views Fashion Week as important, Escobar says there is also “life beyond those 15 minutes on the catwalk”.

For the retailer, it’s about reminding people of the brand.

“We want to talk a little louder about the product we design,” she says. “Fashion Week gives us that space without having to scream.”

This year, a great spread of overseas buyers will be in attendance, many from online retailers such as Net-A-Porter, My Wardrobe, Shopbop, Moda Operandi and ASOS. Department store Harvey Nichols and Hong Kong-based Joyce will also have buyers present.

The retail picture in Australia is not particularly strong, and IBISWorld analysts are predicting growth for the local rag trade over the coming financial year will be flat at just 0.5 per cent.

IBISWorld general manager Karen Dobie says the high Australian dollar is a double-edged sword for retailers, as local vendors can buy overseas at a favourable rate, but increasingly tech-savvy competition is straining profit margins.

New to MBFWA: Dylan Cooper; Flowers for a Vagabond; Toi et Moi Sydney; By Johnny; Oroton; Watson x Watson; An Ode to No One; Jenny Kee; Aje; Roppa Pemmaraju; Bless’d Are The Meek and Nana Judy

Not present this year: Dion Lee; Josh Goot; Alex Perry; Arnsdorf; Morrison; Friend of Mine; Flannel; Karla Spetic; Lover; Therese Rawsthorne; Ms Couture; Rachel Gilbert; Little Joe Woman (voluntary administration); Nookie; Amber & Thomas; Marnie Skillings; Kate Sylvester; Shakuhachi; Bianca Spender; Dhini; Camilla & Marc; White Suede; Yeojin Bae; Lisa Blue; Limedrop; Stolen Girlfriends Club; Alistair Trung; Saint Augustine Academy (which shut up shop late last year)

Returning to the show: Romance Was Born; Camilla; Aurelio Costarella; Ksubi; Jayson Brunsdon; Akira


Camilla...

Since launching her label eight years ago, Camilla Franks continues to receive global recognition as an Australian designer who has a unique approach to creating colorful, playful and luxurious lifestyle fashion.

Her unique ready-to-wear and resort wear designs are becoming highly sought after products, capturing the attentions of celebrities and fashionistas alike. Camilla’s global fan club (which includes the likes of Beyonce Knowles, Miranda Kerr, Kate Hudson, Lily Allen and Gwen Stefani) reached new heights 2 years ago when the queen of television, Oprah Winfrey, glowed in one of her designs while taping her ‘down under’ series. The general public and the fashion world gushed and stock sold out overnight. Camilla is definitely a brand on the move.

So, how did Camilla Franks become one of Australia’s most iconic fashion designers? This iconic brand came to be whilst Camilla was exploring her passions for theatrical artistry. Here, she embraced her inner creative spirit to craft beautiful elaborate costumes for the various characters in her productions. It wasn’t long before the Australian fashion market caught eye of these imaginative, easy-to-wear designs and catapulted Camilla on this amazing journey.

Today, Camilla has evolved from beach and resort fashion into ready-to-wear clothes that cater to all her client’s needs. Globally, Camilla has begun weaving into the various fashion niches, resulting in a kaleidoscope of high-end editorial and extending an already growing customer database.
Over eight years, Camilla has produced nine collections: these include the highly anticipated 2011/12’s Spring Summer Collection, Labyrinth; which has received significant media attention and 2012’s Autumn Winter Collection Caravanserai, Camilla’s second winter season. The success of her brand is derived from Camilla’s philosophy that “all women have the right to look and feel beautiful no matter their age, colour, size or origin”, this is also a testament to the company’s popularity and growing awareness.

Camilla is a brand that celebrates women, self-expression, beauty and individuality. The signature ‘Camilla’ piece is a statement of brilliant colour, graphics and material rhythm. It is a celebration of shapes that can be tailored to individual styles and that follow global trends.


Mercedes-Benz Fashion Week Australia Announces Preliminary Line-up...


Mercedes-Benz Fashion Week Australia Announces Preliminary Line-upfor Spring/Summer 2012/13 Collections

Sydney, Australia (February 29, 2012) Mercedes-Benz Fashion Week Australia is excited to announce cult label Ksubi, celebrity favourite Camilla, Zimmermann, Lisa Ho, Toni Maticevski, Aurelio Costarella, Jayson Brunsdon, Ellery, and Carl Kapp will be amongst the line-up of designers showcasing their Spring/Summer 2012/13 Collections at Sydney’s Overseas Passenger Terminal, April 30 to May 4, 2012.

"MBFWA is a fantastic opportunity for emerging Australian designers to join already well established designers in showcasing their creations not just in venues that people expect but in venues and spaces that will reflect the diversity and vibrancy of the Australian fashion scene. The shows, presentations and locations demonstrate that MBFWA has a flavour and style that can more than hold its own around the world" says Gavin Allen, General Marketing, Mercedes-Benz Australia/Pacific.

A stand out on the 2012 schedule is expected to be Romance was Born. The label is showcasing their polished ready to wear collection combining art and wearable fashion in a sophisticated Spring Summer range. Johanna Johnson will also attract hype as she hosts an intimate salon show for her debut at MBFWA. Mixing old Hollywood charm and modern simplicity, Johnson is renowned for her recent Oscar’s role dressing starlets in her eponymous label.

Iconic Australian brand, Oroton will also debut on the runway at MBFWA for the first time demonstrating the brand is as skilled at creating Ready to Wear women’s wear as well as their well known luxury accessories.

Joining this incredible line up of iconic designers are Magdalena Velevska, Alice McCall, Lisa Maree, Gary Bigeni, Bec and Bridge, Miss Unkon, Bowie, Kooey Australia, Michael Lo Sordo, Kirrily Johnston and Talulah.

New talent showcasing for the first time, Watson x Watson are sure to excite international buyers and media with their collections, providing new ‘ones to watch’ for our global audience. Watson x Watson focus on everyday luxury and easy glamour, with a relaxed, sexy appeal that has become synonymous with Australian fashion.

Other newcomers joining the MBFWA family: We are Handsome, Aje, Elliot Ward Fear, Roopa Pemmaraju, Flowers for a Vagabond, Suboo, An Ode to No One and Project Runway Australia winner Dylan Cooper and alumni by Johnny. Designers involved in the 2012 New Generation, Fashion Design Studio and Raffles emerging talent shows will be announced shortly.

“We’re extremely excited by the response from designers and brands and are looking forward to showcasing the new seasons Spring Summer Collections in our world class facilities on site as well as sharing more of the city of Sydney’s wonderfully unique locations with our expanded off site program of shows and presentations’” says Jarrad Clark, Global Production Director, IMG Fashion.

Leveraging our global network, Mercedes-Benz Fashion Week Australia is introducing new showroom spaces, exciting venue upgrades and unique presentation spaces to ensure our line up of designers have innovative way to communicate their artistic vision for 2012.

For the first time on Australian soil, many designers will showcase their collections via a studio style presentation space known as The Box. Having established itself at MBFW in NY and Berlin, designers are redefining how they showcase their collections using this blank canvas. Australian designer Dion Lee recently used a presentation style space to showcase his collection at London Fashion Week and wowed crowds with his use of lighting to create drama and engagement around his collection without the confines of the runway.

2012 will also see the much anticipated return of The Tent. Synonymous with international fashion events, the sheer scale of The Tent showroom set on the Sydney harbour foreshore will create an incredible billboard for MBFWA and the Australian Fashion Industry for our attending local and international guests.

Key buyers will have the opportunity to get up close with designer collections during the week via a unique offering of Designer Showrooms via The Rocks Pop-Up Suites, utilising retail spaces within The Rocks historical precinct, designers will be able to house their collections off runway, and meet buyers and media in one on one appointments. It is here that designers are encouraged to create consumer offerings around the Fashion Week schedule to create more retail opportunities for our participating designer brands.

MBFWA hosts the world’s most influential buyers, media and industry players during the 5 day event and bring Sydney city to life with Fashion Week fever. With the support of our official partners, and showcasing designers, the 2012 season will be a standout year showcasing the creative energy and raw talent that Australia has to offer.

Title sponsor Mercedes-Benz is proudly supported by Government partners Destination NSW and Austrade, Maybelline New York, DHL, HP/Intel, Redken 5th Avenue NYC and EYE and as well as media outlet Getty Images. Mercedes-Benz Fashion Week Australia is an IMG event.
The Spring Summer 2012/13 Collections will take place April 30 to May 4, 2012, Press and Industry Registration opens March 1, 2012.

For more information please visit us online at mbfashionweek.com
Follow us on Twitter @MBFWA and on the Mercedes-Benz Fashion Week Facebook

Websites

Mercedes-Benz Fashion Week (Australia)
australia.mbfashionweek.com

IMG Worldwide
www.imgworld.com

Cruise Bar
www.cruisebar.com.au

Eva Rinaldi Photography Flickr
www.flickr.com/evarinaldiphotography

Eva Rinaldi Photography
www.evarinaldi.com

Nice Fashion Blog photos

Some cool fashion blog images:


fy horizontal stripes!
fashion blog
Image by pocket rocket fashion
Top: H&M (BiB range)
Skirt: Yours Clothing
Belt: Very.co.uk
Flats: Primark

Thanks for looking, please check out my blog!
www.pocketrocketfashion.com


afternoon
fashion blog
Image by THEMA.FELIX
Check out the fashion details on my blog!

Photos taken in DROBAK village. You can rez there :)


afternoon
fashion blog
Image by THEMA.FELIX
Check out the fashion details on my blog!

Photos taken in DROBAK village. You can rez there :)

Fruitport Old Fashion Days - Parade

Check out these fashion 2011 images:


Fruitport Old Fashion Days - Parade
fashion 2011
Image by gbozik photography
www.t1gtv.com

Some photographs gathered during the Carnival held at Pamona Park in Fruitport during Old Fashion Days in 2011.


Fruitport Old Fashion Days - Rides
fashion 2011
Image by gbozik photography
www.t1gtv.com

Some photographs gathered during the Carnival held at Pamona Park in Fruitport during Old Fashion Days in 2011.

Nice Summer Fashion photos

A few nice summer fashion images I found:


Summer Stars: Agustina Cattaneo, Argentina
summer fashion
Image by Cedim News
Luxury Fashion Management
Para la carrera de Modas.
Junio 2012.
@CEDIM


Summer Stars: Agustina Cattaneo, Argentina
summer fashion
Image by Cedim News
Luxury Fashion Management
Para la carrera de Modas.
Junio 2012.
@CEDIM


Summer Stars: Agustina Cattaneo, Argentina
summer fashion
Image by Cedim News
Luxury Fashion Management
Para la carrera de Modas.
Junio 2012.
@CEDIM

Mode à Paris - Steffie Christiaens - Paris Fashion Week - Pret à Porter - Spring / Summer 2013 - September 25, 2012

Check out these paris fashion images:


Mode à Paris - Steffie Christiaens - Paris Fashion Week - Pret à Porter - Spring / Summer 2013 - September 25, 2012
paris fashion
Image by Jason Hargrove
After gaining invaluable experience and savoir-faire in the atelier of Balenciaga and the Maison Martin Margiela between 2007 and 2010, Steffie Christiaens established her Paris studio to pursue a conceptual design process through womens & mens ready-to-wear collections. Prior to this, Steffie completed fashion design studies at the IFM in Paris and the esteemed Arnhem Academy in the Netherlands. Upon graduating the IFM in 2009, Steffie was selected as a finalist in the prestigious Hyères festival in the south of France.

Utilising her knowledge and training in the fields of fabric design, 3-D construction and printing, Steffie imbues a deep personal ideology and an abstract mythology into her garments. Constantly challenging traditional garment codes through her experimentation with elemental forces and the asymmetry of nature, Steffie Christiaens provokes a new dialogue in the converging realms of art and fashion.

steffiechristiaens.com

+

Requests to distribute this photo can by made to Mainstream.

jeff@mainstre.am

+

Photography by Jason Hargrove +

jasonhargrove.com
twitter.com/jasonhargrove


Mode à Paris - Steffie Christiaens - Paris Fashion Week - Pret à Porter - Spring / Summer 2013 - September 25, 2012
paris fashion
Image by Jason Hargrove
After gaining invaluable experience and savoir-faire in the atelier of Balenciaga and the Maison Martin Margiela between 2007 and 2010, Steffie Christiaens established her Paris studio to pursue a conceptual design process through womens & mens ready-to-wear collections. Prior to this, Steffie completed fashion design studies at the IFM in Paris and the esteemed Arnhem Academy in the Netherlands. Upon graduating the IFM in 2009, Steffie was selected as a finalist in the prestigious Hyères festival in the south of France.

Utilising her knowledge and training in the fields of fabric design, 3-D construction and printing, Steffie imbues a deep personal ideology and an abstract mythology into her garments. Constantly challenging traditional garment codes through her experimentation with elemental forces and the asymmetry of nature, Steffie Christiaens provokes a new dialogue in the converging realms of art and fashion.

steffiechristiaens.com

+

Requests to distribute this photo can by made to Mainstream.

jeff@mainstre.am

+

Photography by Jason Hargrove +

jasonhargrove.com
twitter.com/jasonhargrove

Nice Online Fashion Stores photos

Some cool online fashion stores images:


Camiseta Cítrico X
online fashion stores
Image by Camisetas Nosequeponerme
Camiseta Cítrico X en Camisetas Nosequeponerme, viene con un diseño en color verde con la palabra "Cítrico". Diseño original, lleva tu camiseta nosequeponerme en varios colores y visita www.camisetasnosequeponerme.es



Camiseta Taxi! (Miss Monster)
online fashion stores
Image by Camisetas Nosequeponerme
Camiseta Taxi! (Miss Monster), llévala en varios colores con la palabra "Taxi!" bajo la cara de un monstruo muy femenino. Recuerda, todas las Camisetas Nosequeponerme llevan las siglas nsqp en alguna parte visible de la camiseta :-)

Enlace directo: nosequeponerme.spreadshirt.es/camiseta-taxi-miss-monster-...

Tienda Online en camisetasnosequeponerme.es/ | Hazte fan en www.facebook.com/camisetas.nosequeponerme o síguenos en twitter @nsqptienda

Nice New Fashion photos

Some cool new fashion images:


New york buying trip
new fashion
Image by TRÈS BIEN
New York - September 2009.

Buying-trip to NY.

www.tresbienshop.net
www.facebook.com/tresbienshop
twitter.com/tresbienshop
www.flickr.com/tresbienshop


New york buying trip
new fashion
Image by TRÈS BIEN
New York - September 2009.

Buying-trip to NY.

www.tresbienshop.net
www.facebook.com/tresbienshop
twitter.com/tresbienshop
www.flickr.com/tresbienshop


New york buying trip
new fashion
Image by TRÈS BIEN
New York - September 2009.

Buying-trip to NY.

www.tresbienshop.net
www.facebook.com/tresbienshop
twitter.com/tresbienshop
www.flickr.com/tresbienshop

Woodbury Common Premium Outlets, Melissa Adret

A few nice fashion outlet images I found:


Woodbury Common Premium Outlets, Melissa Adret
fashion outlet
Image by Melissa A. N. (Model)
★ Woodbury Common Premium Outlets

Melissa Adret Model


P1240391
fashion outlet
Image by Richard, enjoy my life!
THE MALL
義大利 Leccio 雷吉歐

Nice Fashion Top photos

A few nice fashion top images I found:


Kristina Tops ss 2011
fashion top
Image by Alexey Naumov
Model: Elena Pavlova
MUA: Ksenia Shostko
Designer: Kristina Tops


Kristina Tops ss 2011
fashion top
Image by Alexey Naumov
Model: Elena Pavlova
MUA: Ksenia Shostko
Designer: Kristina Tops


Kristina Tops ss 2011
fashion top
Image by Alexey Naumov
Model: Elena Pavlova
MUA: Ksenia Shostko
Designer: Kristina Tops

Nice Fashion Online photos

Check out these fashion online images:


Fairytale Fashion: Part 2: Projects (Diana Eng) / Eyebeam Open Studios: Fall 2009 / 2009-10-23 / SML
fashion online
Image by See-ming Lee 李思明 SML
Video interview
01. About Fairytale Fashion
02. Projects
03. Public Collaboration + Feedback

SML Simulcast
+ www.facebook.com/video/video.php?v=185614643034
+ www.flickr.com/photos/seeminglee/4045200018
+ www.vimeo.com/7262853
+ www.youtube.com/watch?v=pApqn1fjSkk

Fairytale Fashion

Diana Eng: As a fashion designer who works with science and technology, I've learned about some really amazing things. I've had some great experiences as a designer: sitting front row at fashion week, working at various fashion companies, researching at the University of Bath Mechanical Engineering Dept., being a designer on Project Runway, working in Victoriai's Secret Research and Development department, and co-founding NYC Resistor hacker group. When I was a little girl, I wish that my friends and I knew about some of the things I know today. We would have loved to play with them. Dress-up with super sparkling LED's. Imagining worlds made of deployable structures. I want to share all of the neat things I've learned, because no matter what your age, science and technology are always fun to play with.

You may not be able to sew or solder or draft a pattern or program a microcontroller. But that's okay because Fairytale Fashion is about imagining the possibilities. I will be trying my best to make them happen.


Fairytale Fashion is produced with the support of Eyebeam.

fairytalefashion.org


Diana Eng

Resident, Eyebeam Art + Technology Center

Diana Eng is a fashion designer who specializes in technology, math, and science. Her designs range from inflatable clothing to fashions inspired by the mechanical engineering of biomimetics. In 2005, she was a designer on Season Two of the Emmy nominated hit TV show, Project Runway. She won Yahoo Hack Day in 2006 along with her two-team mates for designing and creating a blogging purse in less than 24 hours. She has worked as an assistant designer in research and development at Victoria’s Secret. She is the author of Fashion Geek: Clothes, Accessories, Tech. Her work has been featured in exhibits both in the U.S. and internationally around the globe, and has graced the pages of such publications as Women’s Wear Daily, Wired, Craft Magazine, and the cover of ID Magazine. Diana currently designs in the NYC fashion industry and is a founding member of Brooklyn based hacker group NYC Resistor.

www.dianaeng.com/
eyebeam.org/people/diana-eng


Eyebeam Open Studios: Fall 2009

eyebeam.org/events/open-studios-fall-2009

Eyebeam is pleased to host Open Studios for its 2009 Senior Fellows, Resident Artists, and Student Residents at Eyebeam’s state-of-the-art design, research, and fabrication studio; showcasing video performance, wearable technologies, code and humor, party technology, and sustainablity design.

///////////////

Eyebeam is the leading not-for-profit art and technology center in the United States.

Founded in 1996 and incorporated in 1997, Eyebeam was conceived as a non-profit art and technology center dedicated to exposing broad and diverse audiences to new technologies and media arts, while simultaneously establishing and demonstrating new media as a significant genre of cultural production.

Since then, Eyebeam has supported more than 130 fellowships and residencies for artists and creative technologists; we've run an active education program for youth, artists' professional development and community outreach; and have mounted an extensive series of public programs, over recent years approximately 4 exhibitions and 40 workshops, performances and events annually.

Today, Eyebeam offers residencies and fellowships for artists and technologists working in a wide range of media. At any given time, there are up to 20 resident artists and fellows onsite at Eyebeam's 15,000-square foot Chelsea offices and Labs, developing new projects and creating work for open dissemination through online, primarily open-source, publication as well as a robust calendar of public programming that includes free exhibitions, lectures and panels, participatory workshops, live performances and educational series.

eyebeam.org


Follow my travels online at http://travel.beiske.com
fashion online
Image by Ben Beiske
Follow my travels online at travel.beiske.com

Cool Magazine Fashion images

Check out these magazine fashion images:



magazine fashion
Image by Jennifer Marie Puglia
October 22, 2011
Fashion & Fame Magazine Fashion Show / Launch Party

www.fashionandfamemag.com
www.facebook.com/FashionFameMag
www.twitter.com/FashionFameMag

www.jennifermariepuglia.com
www.twitter.com/JMPhotographyRI
www.facebook.com/jennifermariepugliaphotography

Video trailer shot and directed by Matt DiLecce: vimeo.com/31402674



magazine fashion
Image by Jennifer Marie Puglia
October 22, 2011
Fashion & Fame Magazine Fashion Show / Launch Party

www.fashionandfamemag.com
www.facebook.com/FashionFameMag
www.twitter.com/FashionFameMag

www.jennifermariepuglia.com
www.twitter.com/JMPhotographyRI
www.facebook.com/jennifermariepugliaphotography

Video trailer shot and directed by Matt DiLecce: vimeo.com/31402674



magazine fashion
Image by Jennifer Marie Puglia
October 22, 2011
Fashion & Fame Magazine Fashion Show / Launch Party

www.fashionandfamemag.com
www.facebook.com/FashionFameMag
www.twitter.com/FashionFameMag

www.jennifermariepuglia.com
www.twitter.com/JMPhotographyRI
www.facebook.com/jennifermariepugliaphotography

Video trailer shot and directed by Matt DiLecce: vimeo.com/31402674

Cool Fashion Online Store images

A few nice fashion online store images I found:


Megan Washington
fashion online store
Image by Eva Rinaldi Celebrity and Live Music Photographer
Mercedes-Benz Fashion Week; Cruise Bar hosts famous fashion event; MBFWA business wheels in motion

Cruise Bar Hosts Fashion Week...

When it comes to style the Cruise Bar and Restaurant is a perfect host partner for the prestigious Mercedes-Benz Australian Fashion Week.

For the first time in many years, Cruise Restaurant is open to the public everyday of fashion week for lunch and dinner.

Fashion Week is Sydney’s premier fashion and lifestyle event showcasing some of our most talented and contemporary designers.

The beautiful waterfront location of Cruise Bar in Circular Quay is an ideal location to enjoy gourmet food, decadent wines and delicious cocktails while enjoying the cultural surrounds that is Fashion week.

For more information visit their official website.


Mercedes-Benz Fashion Week: Business, fashion, beauty, deals and gossip...

Sydney will be enjoying a bevy of catwalk shows and party like events as Mercedes-Benz Fashion Week Australia commences tomorrow. But unlike the increasing number of fashion festivals across the country where people can buy tickets to events, MBFWA is invitation only.

Today was media registration day, which was quite an event in its own right.

Over five days, fashion designers show their latest collections to media reps, celebrities and retail buyers, and the response can be paramount to the bottom line.

This year happens to mark Mercedes-Benz’s return to Fashion Week as the title sponsor, which many media and fashion commentators have welcomed.

“The strong link between Mercedes-Benz and fashion was initiated in Australia with the launch of Mercedes-Benz Fashion Week in 1995, so it’s come full circle,” advised Mercedes-Benz senior manager of corporate communications David McCarthy.

The car maker’s Fashion Week events have spread around the world to places such as New York and Berlin, and to Swim Fashion Week in Miami.

The Mercedes-Benz’s sponsorship deal was not exactly a secret last year as Rosemount’s (wine) five-year run came to an end. The new deal is understood to be valued at million over three years but McCarthy says the details are confidential.

MBFWA comes with a many change. A key change from the festival organisers is that IMG Fashion have reduced the price of on-site venue fees. A trend over the past few years.

This year, it set back exhibitors ,250 to use the newly returned Tent at the Overseas Passenger Terminal as a catwalk venue, 00 to be a part of Fashion Week but show off-site and between 00 and 00 to showcase collections at The Rocks Pop-Up suites.

Two of the festival’s biggest names, Josh Goot and Dion Lee, pulled out a fortnight before their respective shows. The designers who have fallen by the wayside in the lead-up to the five-day event have either opted to concentrate on upcoming overseas shows (Lee), to focus on getting collections out to coincide with northern hemisphere seasons (Goot) or have chosen to disregard Fashion Week from the get-go, with Fairfax Media pointing to Alex Perry as the example.

For Melbourne Business School associate professor of marketing Mark Ritson, having Australian designers drop out is a “tricky” scenario.

“On the one hand, you have to respect any Australian designer focused on building their reputation overseas,” he says. “We are perilously under-represented in Paris and Milan.

“But at the same time, a designer has to be careful of burning branding bridges back home. That said, if Goot or Lee make it in Europe they’ll be welcomed back home in 2013 with open arms.”

Fashion Week is serious business. Alongside Mercedes-Benz, sponsors that have signed on this year include DHL, EYE, HP, Maybelline NY, Redken, Shangri-La Hotel Sydney, Pentax, Keystone Hospitality and Getty Images.

The NSW government, Destination NSW and Austrade are also supporting the event.

In addition, designers are obtaining their own sponsorships. Jayson Brunsdon’s show, for instance, is being presented by Myer and sponsored by Qantas, Woolmark, TRESemme, MAC Cosmetics and Joh Bailey.

Couture designer Johanna Johnson is the virgin Australian designer to showcase her collection at the prestigious Mercedes-Benz Presents show, which has previously featured big fashion names such as Herve Leger by Max Azria, Carolina Herrera and Badgley Mischka.

“To do [the Presents show] during our first year back was a priority,” McCarthy says.

Johnson recently found international success, with Hollywood actresses Christina Hendricks and Maya Rudolph wearing her feminine creations on the red carpet.

The show will have the same feel – glamour, lots of hand-beading and detailed finishes.

“I hadn’t really considered doing it and was focusing more on overseas expansion this year,” Johnson says.

“But we’re having so much feedback from Australians wanting to know more now, it will be really good to showcase our luxury lifestyle line and red carpet ready-to-wear.”

She initially signed on to show in the smallest of the three catwalk venues, the Box, but had to move the show to the Tent (the biggest) as the number of outfits she wanted to parade expanded.

“It’s our debut show so we want it done as well as it possibly can be,” she says.

Australian accessories giant Oroton is launching its first ready-to-wear collection. But for creative director Ana Maria Escobar, the clothes are there to show off the accessories – be they handbags, jewellery or shoes.

“The biggest thing is when I walked into the stores, I saw they needed something soft to highlight the accessories,” she says.

Customers can expect “understated quality” from the new Oroton clothing range.

“To me, functionality is important,” Escobar says.

“So are the materials . . . it can be a simple singlet but made out of really beautiful silk or customised fabrics. There’s a tone of heritage as well.”

While Oroton views Fashion Week as important, Escobar says there is also “life beyond those 15 minutes on the catwalk”.

For the retailer, it’s about reminding people of the brand.

“We want to talk a little louder about the product we design,” she says. “Fashion Week gives us that space without having to scream.”

This year, a great spread of overseas buyers will be in attendance, many from online retailers such as Net-A-Porter, My Wardrobe, Shopbop, Moda Operandi and ASOS. Department store Harvey Nichols and Hong Kong-based Joyce will also have buyers present.

The retail picture in Australia is not particularly strong, and IBISWorld analysts are predicting growth for the local rag trade over the coming financial year will be flat at just 0.5 per cent.

IBISWorld general manager Karen Dobie says the high Australian dollar is a double-edged sword for retailers, as local vendors can buy overseas at a favourable rate, but increasingly tech-savvy competition is straining profit margins.

New to MBFWA: Dylan Cooper; Flowers for a Vagabond; Toi et Moi Sydney; By Johnny; Oroton; Watson x Watson; An Ode to No One; Jenny Kee; Aje; Roppa Pemmaraju; Bless’d Are The Meek and Nana Judy

Not present this year: Dion Lee; Josh Goot; Alex Perry; Arnsdorf; Morrison; Friend of Mine; Flannel; Karla Spetic; Lover; Therese Rawsthorne; Ms Couture; Rachel Gilbert; Little Joe Woman (voluntary administration); Nookie; Amber & Thomas; Marnie Skillings; Kate Sylvester; Shakuhachi; Bianca Spender; Dhini; Camilla & Marc; White Suede; Yeojin Bae; Lisa Blue; Limedrop; Stolen Girlfriends Club; Alistair Trung; Saint Augustine Academy (which shut up shop late last year)

Returning to the show: Romance Was Born; Camilla; Aurelio Costarella; Ksubi; Jayson Brunsdon; Akira


Camilla...

Since launching her label eight years ago, Camilla Franks continues to receive global recognition as an Australian designer who has a unique approach to creating colorful, playful and luxurious lifestyle fashion.

Her unique ready-to-wear and resort wear designs are becoming highly sought after products, capturing the attentions of celebrities and fashionistas alike. Camilla’s global fan club (which includes the likes of Beyonce Knowles, Miranda Kerr, Kate Hudson, Lily Allen and Gwen Stefani) reached new heights 2 years ago when the queen of television, Oprah Winfrey, glowed in one of her designs while taping her ‘down under’ series. The general public and the fashion world gushed and stock sold out overnight. Camilla is definitely a brand on the move.

So, how did Camilla Franks become one of Australia’s most iconic fashion designers? This iconic brand came to be whilst Camilla was exploring her passions for theatrical artistry. Here, she embraced her inner creative spirit to craft beautiful elaborate costumes for the various characters in her productions. It wasn’t long before the Australian fashion market caught eye of these imaginative, easy-to-wear designs and catapulted Camilla on this amazing journey.

Today, Camilla has evolved from beach and resort fashion into ready-to-wear clothes that cater to all her client’s needs. Globally, Camilla has begun weaving into the various fashion niches, resulting in a kaleidoscope of high-end editorial and extending an already growing customer database.
Over eight years, Camilla has produced nine collections: these include the highly anticipated 2011/12’s Spring Summer Collection, Labyrinth; which has received significant media attention and 2012’s Autumn Winter Collection Caravanserai, Camilla’s second winter season. The success of her brand is derived from Camilla’s philosophy that “all women have the right to look and feel beautiful no matter their age, colour, size or origin”, this is also a testament to the company’s popularity and growing awareness.

Camilla is a brand that celebrates women, self-expression, beauty and individuality. The signature ‘Camilla’ piece is a statement of brilliant colour, graphics and material rhythm. It is a celebration of shapes that can be tailored to individual styles and that follow global trends.


Mercedes-Benz Fashion Week Australia Announces Preliminary Line-up...


Mercedes-Benz Fashion Week Australia Announces Preliminary Line-upfor Spring/Summer 2012/13 Collections

Sydney, Australia (February 29, 2012) Mercedes-Benz Fashion Week Australia is excited to announce cult label Ksubi, celebrity favourite Camilla, Zimmermann, Lisa Ho, Toni Maticevski, Aurelio Costarella, Jayson Brunsdon, Ellery, and Carl Kapp will be amongst the line-up of designers showcasing their Spring/Summer 2012/13 Collections at Sydney’s Overseas Passenger Terminal, April 30 to May 4, 2012.

"MBFWA is a fantastic opportunity for emerging Australian designers to join already well established designers in showcasing their creations not just in venues that people expect but in venues and spaces that will reflect the diversity and vibrancy of the Australian fashion scene. The shows, presentations and locations demonstrate that MBFWA has a flavour and style that can more than hold its own around the world" says Gavin Allen, General Marketing, Mercedes-Benz Australia/Pacific.

A stand out on the 2012 schedule is expected to be Romance was Born. The label is showcasing their polished ready to wear collection combining art and wearable fashion in a sophisticated Spring Summer range. Johanna Johnson will also attract hype as she hosts an intimate salon show for her debut at MBFWA. Mixing old Hollywood charm and modern simplicity, Johnson is renowned for her recent Oscar’s role dressing starlets in her eponymous label.

Iconic Australian brand, Oroton will also debut on the runway at MBFWA for the first time demonstrating the brand is as skilled at creating Ready to Wear women’s wear as well as their well known luxury accessories.

Joining this incredible line up of iconic designers are Magdalena Velevska, Alice McCall, Lisa Maree, Gary Bigeni, Bec and Bridge, Miss Unkon, Bowie, Kooey Australia, Michael Lo Sordo, Kirrily Johnston and Talulah.

New talent showcasing for the first time, Watson x Watson are sure to excite international buyers and media with their collections, providing new ‘ones to watch’ for our global audience. Watson x Watson focus on everyday luxury and easy glamour, with a relaxed, sexy appeal that has become synonymous with Australian fashion.

Other newcomers joining the MBFWA family: We are Handsome, Aje, Elliot Ward Fear, Roopa Pemmaraju, Flowers for a Vagabond, Suboo, An Ode to No One and Project Runway Australia winner Dylan Cooper and alumni by Johnny. Designers involved in the 2012 New Generation, Fashion Design Studio and Raffles emerging talent shows will be announced shortly.

“We’re extremely excited by the response from designers and brands and are looking forward to showcasing the new seasons Spring Summer Collections in our world class facilities on site as well as sharing more of the city of Sydney’s wonderfully unique locations with our expanded off site program of shows and presentations’” says Jarrad Clark, Global Production Director, IMG Fashion.

Leveraging our global network, Mercedes-Benz Fashion Week Australia is introducing new showroom spaces, exciting venue upgrades and unique presentation spaces to ensure our line up of designers have innovative way to communicate their artistic vision for 2012.

For the first time on Australian soil, many designers will showcase their collections via a studio style presentation space known as The Box. Having established itself at MBFW in NY and Berlin, designers are redefining how they showcase their collections using this blank canvas. Australian designer Dion Lee recently used a presentation style space to showcase his collection at London Fashion Week and wowed crowds with his use of lighting to create drama and engagement around his collection without the confines of the runway.

2012 will also see the much anticipated return of The Tent. Synonymous with international fashion events, the sheer scale of The Tent showroom set on the Sydney harbour foreshore will create an incredible billboard for MBFWA and the Australian Fashion Industry for our attending local and international guests.

Key buyers will have the opportunity to get up close with designer collections during the week via a unique offering of Designer Showrooms via The Rocks Pop-Up Suites, utilising retail spaces within The Rocks historical precinct, designers will be able to house their collections off runway, and meet buyers and media in one on one appointments. It is here that designers are encouraged to create consumer offerings around the Fashion Week schedule to create more retail opportunities for our participating designer brands.

MBFWA hosts the world’s most influential buyers, media and industry players during the 5 day event and bring Sydney city to life with Fashion Week fever. With the support of our official partners, and showcasing designers, the 2012 season will be a standout year showcasing the creative energy and raw talent that Australia has to offer.

Title sponsor Mercedes-Benz is proudly supported by Government partners Destination NSW and Austrade, Maybelline New York, DHL, HP/Intel, Redken 5th Avenue NYC and EYE and as well as media outlet Getty Images. Mercedes-Benz Fashion Week Australia is an IMG event.
The Spring Summer 2012/13 Collections will take place April 30 to May 4, 2012, Press and Industry Registration opens March 1, 2012.

For more information please visit us online at mbfashionweek.com
Follow us on Twitter @MBFWA and on the Mercedes-Benz Fashion Week Facebook

Websites

Mercedes-Benz Fashion Week (Australia)
australia.mbfashionweek.com

IMG Worldwide
www.imgworld.com

Cruise Bar
www.cruisebar.com.au

Eva Rinaldi Photography Flickr
www.flickr.com/evarinaldiphotography

Eva Rinaldi Photography
www.evarinaldi.com


Gary Bigeni
fashion online store
Image by Eva Rinaldi Celebrity and Live Music Photographer
Mercedes-Benz Fashion Week; Cruise Bar hosts famous fashion event; MBFWA business wheels in motion

Cruise Bar Hosts Fashion Week...

When it comes to style the Cruise Bar and Restaurant is a perfect host partner for the prestigious Mercedes-Benz Australian Fashion Week.

For the first time in many years, Cruise Restaurant is open to the public everyday of fashion week for lunch and dinner.

Fashion Week is Sydney’s premier fashion and lifestyle event showcasing some of our most talented and contemporary designers.

The beautiful waterfront location of Cruise Bar in Circular Quay is an ideal location to enjoy gourmet food, decadent wines and delicious cocktails while enjoying the cultural surrounds that is Fashion week.

For more information visit their official website.


Mercedes-Benz Fashion Week: Business, fashion, beauty, deals and gossip...

Sydney will be enjoying a bevy of catwalk shows and party like events as Mercedes-Benz Fashion Week Australia commences tomorrow. But unlike the increasing number of fashion festivals across the country where people can buy tickets to events, MBFWA is invitation only.

Today was media registration day, which was quite an event in its own right.

Over five days, fashion designers show their latest collections to media reps, celebrities and retail buyers, and the response can be paramount to the bottom line.

This year happens to mark Mercedes-Benz’s return to Fashion Week as the title sponsor, which many media and fashion commentators have welcomed.

“The strong link between Mercedes-Benz and fashion was initiated in Australia with the launch of Mercedes-Benz Fashion Week in 1995, so it’s come full circle,” advised Mercedes-Benz senior manager of corporate communications David McCarthy.

The car maker’s Fashion Week events have spread around the world to places such as New York and Berlin, and to Swim Fashion Week in Miami.

The Mercedes-Benz’s sponsorship deal was not exactly a secret last year as Rosemount’s (wine) five-year run came to an end. The new deal is understood to be valued at million over three years but McCarthy says the details are confidential.

MBFWA comes with a many change. A key change from the festival organisers is that IMG Fashion have reduced the price of on-site venue fees. A trend over the past few years.

This year, it set back exhibitors ,250 to use the newly returned Tent at the Overseas Passenger Terminal as a catwalk venue, 00 to be a part of Fashion Week but show off-site and between 00 and 00 to showcase collections at The Rocks Pop-Up suites.

Two of the festival’s biggest names, Josh Goot and Dion Lee, pulled out a fortnight before their respective shows. The designers who have fallen by the wayside in the lead-up to the five-day event have either opted to concentrate on upcoming overseas shows (Lee), to focus on getting collections out to coincide with northern hemisphere seasons (Goot) or have chosen to disregard Fashion Week from the get-go, with Fairfax Media pointing to Alex Perry as the example.

For Melbourne Business School associate professor of marketing Mark Ritson, having Australian designers drop out is a “tricky” scenario.

“On the one hand, you have to respect any Australian designer focused on building their reputation overseas,” he says. “We are perilously under-represented in Paris and Milan.

“But at the same time, a designer has to be careful of burning branding bridges back home. That said, if Goot or Lee make it in Europe they’ll be welcomed back home in 2013 with open arms.”

Fashion Week is serious business. Alongside Mercedes-Benz, sponsors that have signed on this year include DHL, EYE, HP, Maybelline NY, Redken, Shangri-La Hotel Sydney, Pentax, Keystone Hospitality and Getty Images.

The NSW government, Destination NSW and Austrade are also supporting the event.

In addition, designers are obtaining their own sponsorships. Jayson Brunsdon’s show, for instance, is being presented by Myer and sponsored by Qantas, Woolmark, TRESemme, MAC Cosmetics and Joh Bailey.

Couture designer Johanna Johnson is the virgin Australian designer to showcase her collection at the prestigious Mercedes-Benz Presents show, which has previously featured big fashion names such as Herve Leger by Max Azria, Carolina Herrera and Badgley Mischka.

“To do [the Presents show] during our first year back was a priority,” McCarthy says.

Johnson recently found international success, with Hollywood actresses Christina Hendricks and Maya Rudolph wearing her feminine creations on the red carpet.

The show will have the same feel – glamour, lots of hand-beading and detailed finishes.

“I hadn’t really considered doing it and was focusing more on overseas expansion this year,” Johnson says.

“But we’re having so much feedback from Australians wanting to know more now, it will be really good to showcase our luxury lifestyle line and red carpet ready-to-wear.”

She initially signed on to show in the smallest of the three catwalk venues, the Box, but had to move the show to the Tent (the biggest) as the number of outfits she wanted to parade expanded.

“It’s our debut show so we want it done as well as it possibly can be,” she says.

Australian accessories giant Oroton is launching its first ready-to-wear collection. But for creative director Ana Maria Escobar, the clothes are there to show off the accessories – be they handbags, jewellery or shoes.

“The biggest thing is when I walked into the stores, I saw they needed something soft to highlight the accessories,” she says.

Customers can expect “understated quality” from the new Oroton clothing range.

“To me, functionality is important,” Escobar says.

“So are the materials . . . it can be a simple singlet but made out of really beautiful silk or customised fabrics. There’s a tone of heritage as well.”

While Oroton views Fashion Week as important, Escobar says there is also “life beyond those 15 minutes on the catwalk”.

For the retailer, it’s about reminding people of the brand.

“We want to talk a little louder about the product we design,” she says. “Fashion Week gives us that space without having to scream.”

This year, a great spread of overseas buyers will be in attendance, many from online retailers such as Net-A-Porter, My Wardrobe, Shopbop, Moda Operandi and ASOS. Department store Harvey Nichols and Hong Kong-based Joyce will also have buyers present.

The retail picture in Australia is not particularly strong, and IBISWorld analysts are predicting growth for the local rag trade over the coming financial year will be flat at just 0.5 per cent.

IBISWorld general manager Karen Dobie says the high Australian dollar is a double-edged sword for retailers, as local vendors can buy overseas at a favourable rate, but increasingly tech-savvy competition is straining profit margins.

New to MBFWA: Dylan Cooper; Flowers for a Vagabond; Toi et Moi Sydney; By Johnny; Oroton; Watson x Watson; An Ode to No One; Jenny Kee; Aje; Roppa Pemmaraju; Bless’d Are The Meek and Nana Judy

Not present this year: Dion Lee; Josh Goot; Alex Perry; Arnsdorf; Morrison; Friend of Mine; Flannel; Karla Spetic; Lover; Therese Rawsthorne; Ms Couture; Rachel Gilbert; Little Joe Woman (voluntary administration); Nookie; Amber & Thomas; Marnie Skillings; Kate Sylvester; Shakuhachi; Bianca Spender; Dhini; Camilla & Marc; White Suede; Yeojin Bae; Lisa Blue; Limedrop; Stolen Girlfriends Club; Alistair Trung; Saint Augustine Academy (which shut up shop late last year)

Returning to the show: Romance Was Born; Camilla; Aurelio Costarella; Ksubi; Jayson Brunsdon; Akira


Camilla...

Since launching her label eight years ago, Camilla Franks continues to receive global recognition as an Australian designer who has a unique approach to creating colorful, playful and luxurious lifestyle fashion.

Her unique ready-to-wear and resort wear designs are becoming highly sought after products, capturing the attentions of celebrities and fashionistas alike. Camilla’s global fan club (which includes the likes of Beyonce Knowles, Miranda Kerr, Kate Hudson, Lily Allen and Gwen Stefani) reached new heights 2 years ago when the queen of television, Oprah Winfrey, glowed in one of her designs while taping her ‘down under’ series. The general public and the fashion world gushed and stock sold out overnight. Camilla is definitely a brand on the move.

So, how did Camilla Franks become one of Australia’s most iconic fashion designers? This iconic brand came to be whilst Camilla was exploring her passions for theatrical artistry. Here, she embraced her inner creative spirit to craft beautiful elaborate costumes for the various characters in her productions. It wasn’t long before the Australian fashion market caught eye of these imaginative, easy-to-wear designs and catapulted Camilla on this amazing journey.

Today, Camilla has evolved from beach and resort fashion into ready-to-wear clothes that cater to all her client’s needs. Globally, Camilla has begun weaving into the various fashion niches, resulting in a kaleidoscope of high-end editorial and extending an already growing customer database.
Over eight years, Camilla has produced nine collections: these include the highly anticipated 2011/12’s Spring Summer Collection, Labyrinth; which has received significant media attention and 2012’s Autumn Winter Collection Caravanserai, Camilla’s second winter season. The success of her brand is derived from Camilla’s philosophy that “all women have the right to look and feel beautiful no matter their age, colour, size or origin”, this is also a testament to the company’s popularity and growing awareness.

Camilla is a brand that celebrates women, self-expression, beauty and individuality. The signature ‘Camilla’ piece is a statement of brilliant colour, graphics and material rhythm. It is a celebration of shapes that can be tailored to individual styles and that follow global trends.


Mercedes-Benz Fashion Week Australia Announces Preliminary Line-up...


Mercedes-Benz Fashion Week Australia Announces Preliminary Line-upfor Spring/Summer 2012/13 Collections

Sydney, Australia (February 29, 2012) Mercedes-Benz Fashion Week Australia is excited to announce cult label Ksubi, celebrity favourite Camilla, Zimmermann, Lisa Ho, Toni Maticevski, Aurelio Costarella, Jayson Brunsdon, Ellery, and Carl Kapp will be amongst the line-up of designers showcasing their Spring/Summer 2012/13 Collections at Sydney’s Overseas Passenger Terminal, April 30 to May 4, 2012.

"MBFWA is a fantastic opportunity for emerging Australian designers to join already well established designers in showcasing their creations not just in venues that people expect but in venues and spaces that will reflect the diversity and vibrancy of the Australian fashion scene. The shows, presentations and locations demonstrate that MBFWA has a flavour and style that can more than hold its own around the world" says Gavin Allen, General Marketing, Mercedes-Benz Australia/Pacific.

A stand out on the 2012 schedule is expected to be Romance was Born. The label is showcasing their polished ready to wear collection combining art and wearable fashion in a sophisticated Spring Summer range. Johanna Johnson will also attract hype as she hosts an intimate salon show for her debut at MBFWA. Mixing old Hollywood charm and modern simplicity, Johnson is renowned for her recent Oscar’s role dressing starlets in her eponymous label.

Iconic Australian brand, Oroton will also debut on the runway at MBFWA for the first time demonstrating the brand is as skilled at creating Ready to Wear women’s wear as well as their well known luxury accessories.

Joining this incredible line up of iconic designers are Magdalena Velevska, Alice McCall, Lisa Maree, Gary Bigeni, Bec and Bridge, Miss Unkon, Bowie, Kooey Australia, Michael Lo Sordo, Kirrily Johnston and Talulah.

New talent showcasing for the first time, Watson x Watson are sure to excite international buyers and media with their collections, providing new ‘ones to watch’ for our global audience. Watson x Watson focus on everyday luxury and easy glamour, with a relaxed, sexy appeal that has become synonymous with Australian fashion.

Other newcomers joining the MBFWA family: We are Handsome, Aje, Elliot Ward Fear, Roopa Pemmaraju, Flowers for a Vagabond, Suboo, An Ode to No One and Project Runway Australia winner Dylan Cooper and alumni by Johnny. Designers involved in the 2012 New Generation, Fashion Design Studio and Raffles emerging talent shows will be announced shortly.

“We’re extremely excited by the response from designers and brands and are looking forward to showcasing the new seasons Spring Summer Collections in our world class facilities on site as well as sharing more of the city of Sydney’s wonderfully unique locations with our expanded off site program of shows and presentations’” says Jarrad Clark, Global Production Director, IMG Fashion.

Leveraging our global network, Mercedes-Benz Fashion Week Australia is introducing new showroom spaces, exciting venue upgrades and unique presentation spaces to ensure our line up of designers have innovative way to communicate their artistic vision for 2012.

For the first time on Australian soil, many designers will showcase their collections via a studio style presentation space known as The Box. Having established itself at MBFW in NY and Berlin, designers are redefining how they showcase their collections using this blank canvas. Australian designer Dion Lee recently used a presentation style space to showcase his collection at London Fashion Week and wowed crowds with his use of lighting to create drama and engagement around his collection without the confines of the runway.

2012 will also see the much anticipated return of The Tent. Synonymous with international fashion events, the sheer scale of The Tent showroom set on the Sydney harbour foreshore will create an incredible billboard for MBFWA and the Australian Fashion Industry for our attending local and international guests.

Key buyers will have the opportunity to get up close with designer collections during the week via a unique offering of Designer Showrooms via The Rocks Pop-Up Suites, utilising retail spaces within The Rocks historical precinct, designers will be able to house their collections off runway, and meet buyers and media in one on one appointments. It is here that designers are encouraged to create consumer offerings around the Fashion Week schedule to create more retail opportunities for our participating designer brands.

MBFWA hosts the world’s most influential buyers, media and industry players during the 5 day event and bring Sydney city to life with Fashion Week fever. With the support of our official partners, and showcasing designers, the 2012 season will be a standout year showcasing the creative energy and raw talent that Australia has to offer.

Title sponsor Mercedes-Benz is proudly supported by Government partners Destination NSW and Austrade, Maybelline New York, DHL, HP/Intel, Redken 5th Avenue NYC and EYE and as well as media outlet Getty Images. Mercedes-Benz Fashion Week Australia is an IMG event.
The Spring Summer 2012/13 Collections will take place April 30 to May 4, 2012, Press and Industry Registration opens March 1, 2012.

For more information please visit us online at mbfashionweek.com
Follow us on Twitter @MBFWA and on the Mercedes-Benz Fashion Week Facebook

Websites

Mercedes-Benz Fashion Week (Australia)
australia.mbfashionweek.com

IMG Worldwide
www.imgworld.com

Cruise Bar
www.cruisebar.com.au

Eva Rinaldi Photography Flickr
www.flickr.com/evarinaldiphotography

Eva Rinaldi Photography
www.evarinaldi.com

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